Insights and Ideas

1. Training alone cannot change behavior. Other active drivers of the behavior are motivation ( fit with the job and feeling good about the workplace ) ( what is in it for me ? Personal consequences ) ( knowing the standards of behavior and expectations in specific terms )
2. ACCOUNTABILITY : (1) Make them feel they "own" the plan (2) Let it be clear who is responsible for implementing the strategy in a given region, account, location etc. Deciding a strategy and then not knowing who will action it is a non-starter!
3. STANDARDS : It should be clear what observable / behavioral outcomes need to be produced. Many times people understand the goal (example : to become customer centric company) but don't know what they need to do about it.
   
4. CONFIDENCE CREATION : People's confidence is high if they have done it before. If not, it can be built up by training. Ideally the people who will supervise them should take part in this training.  
5. CONSISTENT SUPPORT : (1) CULTURE : It helps if it becomes a part of "how we do things around here" - meaning there is plenty of informal chat and folklore around the required behaviors (example : how the boss caught him for not doing this) (2) CONNECTIONS : Other things in the company are connected with this .  
6. MOTIVATION : Personal consequences (reward or otherwise) are created and communicated.
7. COMMUNICATION AND FEEDBACK : goal setting and periodic previews and reviews .
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